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Google is killing the small business and giving them little hope to compete online.

Posted on October 6th, 2011 by Danny DeMichele

Last week, I wrote a post about how Google's algorithm and rules are increasingly geared toward hurting the small business. Essentially, big businesses, with big marketing budgets that get natural links are winning the organic ranking game because Google precludes small business from buying links.

Google recently rolled out Google+ which is the clever little +1 Button in the search results. Basically, it is a way that people can vote on a site. This, in addition to inbound links, will be theoretically the main part of the ranking algorithm in the next several updates. The evidence is in Google Webmaster tools showing "Search Impact" as outlined here.

This hurts small business because a big business, with a lot of traffic, can promote that +1 button on their site, therefore, they have a huge advantage in getting more "Likes" than a small business. Hopefully Google is able to give some type of ration credit. Just because a big business gets a lot of likes doesn't necessarily mean that it is more relevant than the smaller guy who has simply less traffic.

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